If you’ve visited any kind of social media or news website in the last month chances are you’ve come across this acronym, creeping around the corner, into more and more stories, “NFT”. But what is it? Should you even care? AND HOW THE HELL DID THAT GUY JUST SELL A JPEG FILE FOR $69 MILLION ?

Well, to answer the first question swiftly, NFTs or Non Fungible Tokens can be lots of things, in the same way the word cryptocurrency means lots of currencies and tokens, not Bitcoin only. The Non-Fungible part means that one NFT does not equal to…


In my previous post I shared a story about how the most important thing a product manager can do is to listen and understand the customer.

That idea left people with a question - if that is really the case then what about the famous quote by Steve jobs "People don't know what they want until you show it to them". …


Product management is a tricky subject, being a relatively new field, it is sometimes misinterpreted and misunderstood. I don’t want to get into technical definitions of what product management is, but rather to share a story.

It was a cold winter day, sitting in front of my screen rectangle, drinking raspberry tea. A couple of days into the New Year’s break. At this point I’ve had enough time to crawl out of the thick layer of Slack, tech debt discussions, and hundreds of requests, projects, ideas, and MEETINGS. …

David Kalayejian

Former Product Manager @ PicsArt Inc.

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